A major investment from one of Jasper's largest tourism employers will help bring 22 new childcare spaces to local families, addressing a longstanding community challenge that has affected parents, employers and the broader local economy for years. Pursuit has committed $400,000 toward the Municipal...

On a variable May morning at the toe of the Athabasca Glacier, a new kind of machine hummed quietly onto the ancient ice. After decades of diesel engines roaring across one of the most visited glaciers in North America, Pursuit unveiled what it says is the world’s first electric Ice Explorer — a Can...

When more than half of the paid visitor experience inside Canada’s most iconic national parks is controlled by one foreign company, the question is no longer just economic, it is civic, writes independent media professionalAnnie Koshy . Banff and Jasper are not simply destinations. They are part of ...

The Jasper SkyTram will be sold to Pursuit. Viad Corp, parent company of Pursuit Banff/Jasper Collection, today announced it has entered into an agreement to acquire the Jasper SkyTram from RMSI-JTAC Equipment Holdings LP, the Edmonton-based corporation that also owns Marmot Basin. Subject to Parks ...

On the strong performance of its Banff/Jasper collection, Pursuit has achieved record earnings between July and September, 2023. Viad released its 2023 third quarter results on November 2. Viad Corp, a publicly-traded company based in Scottsdale, Arizona, reported that the Banff-Jasper Collection wa...

RCMP have determined that criminal charges are not warranted in the 2020 Columbia Icefields Ice Explorer rollover that killed three people.  Jasper RCMP have completed their investigation into the accident and determined the evidence gathered and reviewed did not meet the threshold for criminal char...